Well, it was only a matter of time before Google said “Enough is enough!” In case you haven’t heard, quality scores for Adwords accounts have been plummeting. Some people have actually had their accounts banned because their landing pages were so bad. And of course, a lot of this has to do with the FTC cracking down on scam infested niches. So Google has had no choice but to put the kibosh on the whole operation. How does this affect you if you use Adwords? What steps do you need to take? This article will address the two main issues.
At the top of the list is the landing page quality itself. Google now wants you to direct prospects to a full blown web site in order to get the best quality score. What are we talking about? We’re talking about a site that has a home page, a products page, an FAQ section, maybe a contact page and as much RELEVANT content as you can put on it. These one page opt in forms that look like a third grader did them are now going to get hit hard in the QS department. If you think I am kidding, try putting one of those suckers up and see how good YOUR quality scores is.
An even bigger issue is the actual product you’re selling or niche you’re in. Mega corporations spending over $1 million a month on Adwords have lost their accounts because Google does not approve of what they’re promoting. For the most part, these are your scam infested CPA offers with the hidden forced continuity. Because of the number of complaints AND because the FTC has had its fill of this crap as well, if you run such a site, you are in great danger of getting your Adwords account pulled from under you.
So what’s the solution? No, I don’t have any magic wand for you to wave. There is only one way to get around these problems and that’s to comply with them. In other words, that means putting up a web site that you wouldn’t be ashamed to let your five year old daughter see. It also means promoting a business that you wouldn’t be ashamed to tell your family about. And don’t tell me you don’t know what I’m talking about. We’re all aware of the crap that’s out there that’s getting shut down and why.
If you can manage to do these two things (yeah, I know…why should you have to) then you stand a good chance of not getting your Adwords account sent into orbit.
Or you can just roll the dice and take your chances.
The choice is YOURS.
To YOUR Success,
Kevin Hutto