Step 3: Bang out some Leads

Ok… so the big idea here is that these images stopped your scroll through the images on the page. There is an initial thought that usually comes in your head when you see that image. I try to capture those as quickly as possible. I just brain-dump as many as I can into the google sheet. And then I figure out the angle and hook from there. It doesn’t have to be profound… just a little clever or weird.

Again, humor goes a long way here. If you can make the lead something funny it will really help with engagement I have found. If you can make it funny and self-deprecating, then even better.

So this is a picture of me at Burning Man. The idea of something’s Burning… man… popped into my head immediately. Actually the scene from the movie “Short Circuit” popped into my head… Where the guy says (in an Indian accent)… “Newton Crosby… Her pants are burning for you man!”

Anyways, it is an interesting pic. 

Here are some leads I came up with:

Does it ever feel like your advertising dollars are Burning Man?

My ad costs are Burning me Man. 

These CPM’s are worse than Burning pee… Man.

Is there a way to stop the ad dollars from Burning Man?

My ads are Burning hot right now Man…

Is it me or does it feel like the world is Burning right now Man?

Could it be that the Burning in my ad account is due to the Man?

There’s a Burning need for some better ad frameworks Man…

My ad writing robot is bigger than your ad writing robot. 

Why is this giant wooden dude always photo bombing me?

I can’t even take one photo without this dude jumping behind me… Give me some space bro. 

Little did he know it… but he would be on fire tomorrow night… But for now he’s all smiles. 

It always starts off like this… big expectations and dreams… that end up in flames… Just like our ads…

This pic is interesting because of how big Tony Robbins is compared to us. He is a giant… which makes us look small… in my scrolling I thought he made us look like Hobbits. The reason that is a good hook is that everybody knows what Hobbits are… and many are familiar with the lines from the movies. So there is a lot of easy material to work with.

Here are some leads that popped into my head:

Mr Frodo… I don’t care how big he is… I will fight him for you…

Baggins from the shire… I see you… you have my precious…

The fellowship of the ring light… 

There was no way we were leaving the shire without Gandalf the Grey…

Little Hobbits’es…

Even the smallest person can change the future…

It’s a dangerous business going out your door Frodo…

Misery misery! Hobbits won’t kill us, nice hobbits.

Curse the Baggins! It’s gone! What has it got in its pocketses? Oh we guess, we guess, my precious. He’s found it, yes he must have.

Hobbits always so polite, yes! O nice hobbits! Smeagol brings them up secret ways that nobody else could find.

For the time will soon come when these Hobbits will shape the fortunes of all.