This article is targeted to people who are looking to maybe get their hands a little dirty and play with the big boys. I am warning you up front. If you decide to play this game, you are playing with fire and just might get burned. If you play it right, it can be VERY lucrative. However, if you play it wrong, it can come back to haunt you in a BIG way. This article covers the pros and cons of negative review sites.
For those who don’t know, a negative review site is one that ONLY reviews products that it doesn’t like. In other words, you will find nothing positive about any of the products being reviews. Okay, so what are the advantages of having a site like this?
Well, for starters, like it or not, the buying public is very skeptical. It is just looking for a reason NOT to buy something because it has been burned so often. That’s why sites like scam dot com are so big. People want to know what to avoid. So one advantage of having a site like this is that, with proper promotion, you can get a ton of traffic.
Another advantage of these sites is that you’re not selling anything, so you don’t have to worry about people coming back to you and bitching that you recommended a product that didn’t work for them. Hey, if they buy something that you flat out said sucked goose eggs, then they have nobody to blame but the person in the mirror.
Now, if you’re wondering about monetization for these sites, I have one word…Adsense. These sites, if they are promoted properly, are an Adsense gold mine. Why? The answer is simple. These people are looking for solutions and those Adsense ads JUST might be the solutions they’re looking for. At the very least, they’re going to check them out. It costs them nothing and earns you an income.
What about the cons? Ah, this is where you really have to have a strong stomach. See, you’re going to be bashing other people’s products, which hopefully, you’ve tried out first or know a great deal about. These people are NOT going to take this lying down. They’re going to come after you…sometimes with lawyers, if they’re big enough. Others will send you hate email. You may get threats. In short, it will be anything BUT a peaceful business. If you can handle the heat, go for it.
Also, you are limiting your immediate income to Adsense. Sure, you could try putting opt in forms on the page to build a list and then pitch them products you DO like in your newsletters, but for the most part, you’re relying on Adsense for your revenue.
There you have it…the pros and cons of negative review sites.
They can be a great money maker or a royal pain in the buns.
To YOUR Success,
Kevin Hutto